Description
Are you a dynamic Product Marketing Executive with a passion for the gaming world? Marmalade Game Studio, the trailblazing developer and publisher of premium digital board games, is searching for a skilled professional to spearhead captivating marketing campaigns. Our portfolio boasts iconic titles like Monopoly, The Game of Life, Cluedo, Jumanji, Mouse Trap and Taboo, resonating with a global audience.
About Us
At Marmalade, we thrive on creativity and triumph in crafting top-tier games that resonate globally. We’re on the hunt for a Product Marketing Executive ready to dive into invigorating marketing campaigns for our existing titles. Be at the forefront as we unveil new game releases, and anticipate playing a pivotal role in expanding our impact throughout the year.
Your Role
Reporting to the Head of Marketing, you’ll become part of a tight-knit team, united by a shared ardor for devising and executing cutting-edge marketing strategies that spotlight our brand and games. This role encompasses:
- Crafting and executing an unceasing flow of campaigns to attract and re-engage players, leveraging in-game events, IAP, and other avenues.
- Collaborating with the development team to seamlessly integrate game enhancements and ensure timely submission to sales platforms.
- Curating Marmalade’s website to showcase the latest game advancements and features.
- Devising insightful campaign performance reports, transforming findings into continuous enhancements.
- Steering our sales platforms (app stores, PC, and console) to secure prominent featuring and sustained conversion growth.
- Analysing game performance and user behaviour to identify avenues for enhancing player retention and acquisition.
- Scrutinising app store performance and leveraging insights to refine game strategies.
- Identifying target demographics through data analysis and pinpointing optimal channels for engagement.
- Working closely with our creative team to produce captivating promotional assets, encompassing descriptions, social media ads, screenshots, and trailers tailored to our target audience.
Requirements
Your Experience
We’re searching for a professional who boasts:
- A proven history of success in online and/or mobile marketing, particularly within the entertainment sphere.
- Proficiency in conceiving and implementing campaigns to both acquire and re-engage players, utilising in-game events, IAP, and related avenues.
- A track record of developing mobile marketing campaigns from the ground up, achieving acquisition and revenue goals.
- Advanced familiarity with the app ecosystem, including A/B testing.
- Competence across diverse marketing tools and channels, spanning social, paid and organic acquisition, retargeting, email, and notifications.
- Bonus: Experience in app store optimisation.
Who you are
You embody:
- A genuine passion for card and party games.
- A role model for our games, fostering fresh approaches to connect with our target audiences.
- A strong ardour for the entertainment industry, ideally encompassing board games.
- A self-starter mindset, adept at taking initiative and proactively proposing solutions.
- Collaborative prowess, thriving in both in-person and remote team settings.
- Comfort navigating high-pressure, ever-evolving environments.
- Exceptional organisational, written, and presentation skills.
Benefits
- Competitive salary
- 5% employer contribution to company pension scheme
- Generous holiday entitlement (22 days + 3 days during festive closure + additional days with tenure)
- Comprehensive Private Medical Insurance covering dental, optical, mental health care, and more
- Life insurance (4x annual salary)
- Cycle to Work Scheme
Ready to Dive In?
We’re eager to learn more about you! If you’re an experienced Product Marketing Executive hailing from the game industry, ready to make your mark on captivating campaigns, let’s connect. Bring your zeal for games and marketing to our team, and let’s create something extraordinary together!